What if the Church Marketed Itself Like Starbucks?
Recently, Richard Reising of BeyondRelevance.com posted a new video which asked the question “What would happen if Starbucks marketed itself like Starbucks?”
The point of the video, in Richard’s words:
Have you ever tried really hard to make a point and when people say they get it, you are just not sure they do? Sometimes it takes us seeing our world through new eyes–something that it is hard to do as believers. Sometimes a little bit of juxtaposition does the trick.
So granted, he’s not trying to suggest that the Church should be more like Starbucks, but to point out the awkwardness of so much of what we do. However, that got me thinking. What could the church learn from Starbucks about creating an attractive and friendly atmosphere?
So I went on a research trip to Starbucks. No seriously, it was all about the research.
